Numbers are frequently referenced. Playback logs and system metrics provide useful insight.
In real environments, human response shapes outcomes. Content can be playing, yet still fail to communicate.
Recognising the difference helps explain why some deployments succeed. when placement matches movement.
Why system metrics do not tell the full story
Metrics show uptime and playback. It confirms technical health.
What data does not reveal whether information is understood. Schedules can run flawlessly without achieving communication goals.
Focusing only on metrics misses human factors. It requires behavioural awareness.
How people actually interact with digital signage
Attention is brief. Screens are glanced at.
Proximity affects noticeability. Signage aligned with foot traffic are more likely to be noticed.
Because attention is limited, content must be concise. Clarity improves recall.
Why location affects signage impact
Location shapes attention. A clear message placed off-path be ignored.
Environment shapes expectations. Content that works in a corridor need adjustment.
Planning for behaviour supports better outcomes.
Behavioural value of repeated exposure
Familiar messages are noticed more easily. Digital signage benefits from repetition.
Novelty may attract initial attention. However, consistency proves more effective.
Repetition reinforces memory. It supports learning through exposure.
Applying behavioural insight to signage
Observation informs placement. How they glance shapes better decisions.
When signage aligns with behaviour, communication improves without effort.
It separates effective signage from ignored screens. Not just for systems.
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